The world of automotive is changing. Mapping the customer experience from start to finish is not only possible but highly necessary for a successful modern dealership. From digital showrooms to cross-channel shopping, with an ever-expanding range of vehicle options and alternatives, the choices facing a customer are staggering. However, if you can effectively track how your customer arrives at their decision, you can be more efficient and effective in your marketing efforts and drive more business.

It may sound impossible or, at the very least, challenging, but at its core, we’re still talking about the relationships that exist between a customer, their soon-to-be car, and the dealership they are trusting to guide them. Improved analytics provide you with a clear picture to understand your customer, your dealership, and the customer buying journey. Data gives you information about what worked and what didn’t in terms of acquisition and retention. It also allows you to better prepare for the future and make informed decisions about your customers, vehicles, and competitors.

Automotive analytics is a foundational pillar of automotive sales. If you aren’t collecting data, analyzing it with a critical eye, and then implementing change based on your findings, then you are already a step behind. The opportunity to better understand your customer’s wants and needs before they ever walk through the door is knocking. Let’s answer it together.