To help you get better ROI from your marketing, Google has created a new, more intelligent Google Analytics called GA4. GA4 applies advanced machine learning models to alert you to significant trends in your data automatically and helps anticipate future actions customers may take. This allows you to create audiences to reach higher-value customers and analyze which customers are more likely to buy.

With new integrations across Google’s marketing products, it’s easy to use what you learn to improve your marketing ROI. Deeper integration with Google Ads lets you create audiences that can reach your customers with more relevant, helpful experiences wherever they choose to engage with your business.

We encourage the implementation of dual-tracking ahead of migration to GA4. Dual tracking is a great way to get the benefits of both worlds heading into a complete migration. Think of it as an elaborate staging environment that can set you up for success in the future with minimal risk to the present. You get all the benefits of GA4 sooner without losing a step along the way.

We’re here to help you take advantage of GA4. Quantifi provides installation and support and Automotive industry experience to ensure you are capturing the correct data. We handle the transition, including preserving critical data, offer solid governance across your entire business, train your teams with the tools they need, and we set you up for success. Reach out today to start gathering data and benefiting from the future of Google Analytics.